People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

German artist Boris Eldagsen has rejected a prestigious photography award, revealing that his submission was AI-generated – a bid to make a point about AI ethics and art. Amid growing concerns around generative AI, there's a need for more substantial regulations to make the tech more trustworthy.

Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?

A digital campaign is bringing attention to Brazil's homelessness problem. Created through a partnership between AlmapBBDO, an NGO focused on making the overlooked in society visible, and photographer Felipe Morozini, it uses a set of striking murals to drive the message home.

Following up on its ‘Stand Up Against Street Harassment’ programme, L'Oréal has created an out-of-home campaign that cannot be ignored. The brand is aiming to combat the abuse women face daily by encouraging everyone to fight against street harassment anytime and everywhere they see it.