As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Demands for transparency from the fashion industry are widespread, with people demanding that brands foster ethical practices right through to their supply chains. The Pakistan Accord helps this cause become legally binding, aligning with the values of shoppers as well as protecting workers.

While the pandemic is firmly in the rearview mirror, its longstanding impact has brought about a culture of more intentional travel. The Spotted By Locals app empowers holidaymakers to provide peer-to-peer reviews and opt out of the commercialised experiences offered to them by travel agencies.

In a bid to boost on and offline creativity and community, Taobao has launched the Maker Festival across China to celebrate local business and global innovation. The initiative highlights how big brands can support small businesses and develop loyalty and engagement through their platforms.

As the third-largest market for podcast consumption globally, Brazil is home to a growing number of independent creators in the space.Não Inviabilizehas become one of the most popular productions in the country by foregrounding authentic storytelling and providing a space for community interaction.