In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Tiktok has launched an ad format to increase movie theater sales among Gen Zers, creating a seamless link between discovering an upcoming film and purchasing a ticket. The platform is fast changing how Gen Z navigates the online world, and its influence is also being felt in the physical world.

Amazon plans to dedicate over $1 billion towards releasing movies in theaters in 2023, putting it on par with major studios. As streaming fatigue persists, people are looking to enjoyable experiences, like the cinema, to provide thrills, rather than passively spending money on subscription services.

While movie theaters continue to struggle with poor attendance figures, at-home streaming services are flourishing. Mubi, the home of arthouse film streaming, is offering subscribers free tickets in a bid to get punters back into the cinema and support the venues at the heart of the industry.

During a crisis, behaviours shift due to fear and uncertainty. While many adopt new habits, others stick with what they know. But what happens after the peak of a crisis passes? And how can brands position themselves to support changing behaviours? Canvas8 spoke to Dr. Steven Rayburn to find out.