Scout is looking to make investing more fun, less intimidating, and educational for a younger audience through an easy-to-use app. As more Gen Zers and young people step into financial independence, how are fintech platforms helping them find their footing in the market?

Gen Zers are taking to social media to learn about finance – covering a full suite of topics from budgeting hacks to how to identify the next meme stock. The problem is, it’s hard to discern in the world of finance edutainment which influencers can be trusted, and who should be avoided.

A survey has shown that young Britons are making investments on a whim without conducting research due to a lack of financial literacy and time. The findings show the importance of financial education and the role accessible fintech can play in people's journeys to financial security.

Young American investors are relying on alternative investments rather than stocks – a risky move according to experts. This indicates a disconnect between financial institutions and Gen Zers due to a lack of trust and presents an opportunity for brands to make investing guidance more accessible.