The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

Gen Zers will account for more than one-quarter of the global workforce by 2025, and they’re bringing a different set of attributes, attitudes, and ambitions to the office. But what characterises the Gen Zer professional? And how could they redefine the world of work for generations to come?

Jellysmack wants to give a helping hand to entrepreneurial Gen Zers who are drawn by the potential to earn big money via online spaces, specifically as content creators. It is aiming to do so by offering them production partners, business know-how, and a large network of collaborators.

F*** You Pay Me is an app that aims to eradicate pay disparity for influencers. Similar to Glassdoor, content creators can anonymously share their experience of collaborating with brands, providing transparency on rates and helping other influencers to get paid equitably.

Pineapple is a networking platform that provides an aesthetically-pleasing space for entrepreneurs to showcase their projects, passions, and personalities. Younger generations are actively disrupting workplace culture and want companies that support their alternative approach to work.