Signal27 Jun 2023
Adidas' Runner 321 ad spotlights Down syndrome athletes

Adidas' 'Runner 321' campaign, which features athletes with Down syndrome, was honoured at the 2023 Cannes Lions Festival. By providing more disability representation on screen, the campaign sought to meet expectations from people across society who want their experiences depicted authentically.

Adidas' Runner 321 ad spotlights Down syndrome athletes