The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

As Big Tech strives to humanise chatbots, some interactions have raised concerns that AI isn’t as emotionally responsive as people need it to be. Canvas8 spoke to marketing professor Shintaro Okazaki to find out how empathy can be better leveraged in digital customer experiences.

People are increasingly feeling as though generative AI isn’t just a fad but rather will become a part of their daily lives – even if they don’t fully trust it. While generally cautious about the technology, a desire remains for the automation and simplification of everyday tasks AI can provide.

Gen Zers are embracing AI at work, using it to help them with certain tasks. However, research suggests that they don't feel comfortable sharing this info with senior staff, demonstrating the need for clear rules and boundaries around the use of AI at work to avoid potential problems.