Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Marks & Spencer has been named the ‘most improved’ retailer by BNP Paribas due to increased satisfaction with the quality and price of its products. Economic uncertainty has made many people prioritise quality at an affordable price when weighing up which goods and brands to buy.

Lululemon is countering dupe culture by inviting shoppers to swap their dupes of its famous Align leggings with an authentic pair. As shoppers grow increasingly jaded by inflation and look to cheaper alternatives, the brand aims to re-engage fans by proving the original product's quality and worth.

What do younger generations consider to be aspirational? Amid rising environmental concerns and an acute awareness of how purchasing choices reflect one’s personal brand, there’s a new landscape for coolness that has nothing to do with novelty. Now, Gen Yers and Zers are asking: ‘will it last?’

The rising cost of living is seeing many Americans cut down on unnecessary spending. But at times of heightened stress, many also indulge in shopping as a form of escapism. So, how can social shopping platforms simultaneously help people limit their expenses and engage in retail therapy?