Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Skittles has launched an exhibition showcasing portraits of queer people to illuminate unfiltered, queer self-expression. With anti-LGBTQ+ sentiments rife globally, people want to see brands take a stand against queer hate and double down on their public support for them.

Binder brand For Them has launched its ‘Drag is divine’ campaign in response to anti-LGBTQ+ legislation. As political polarization sees the rights of the LGBTQ+ community come under attack, brands can take cues from inherently inclusive organizations on how to engage in meaningful action.

Leak NYC is shaking up the lingerie industry, challenging long-standing views of masculinity through gender-fluid intimates that offer accessible luxury and style with a feminine touch. How are brands continuing to push boundaries, catering to shoppers across a broader spectrum of gender expressions?

Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?