The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

A survey has found that degree apprenticeships are yielding better workplace results than other degrees in India. As people redefine what higher education means to them, brands can support this by providing learning opportunities for individuals who want to take an alternative path to employment.

Senior professionals in Indian start-ups are moving to established firms as they look for job security. From changing priorities of higher education to this current exodus, people in India are redefining what they want from a career, meaning businesses must ensure they can provide stability.

How are young Indians changing power dynamics with an entrepreneurial economy? Why are people demanding greater action on climate change? How are digital payments and lending growing as financial services are striving to become more inclusive? And what are the new standards of equality?

From new technologies to DE&I commitments and social responsibility programs, young people nowadays have highly specific requirements when weighing up potential employers. Canvas8 spoke to nine people from across the US to find out what’s important to them when looking for a job.