Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Lululemon has released its first products made from plant-based nylon, replacing the petroleum in some items with eco-friendly ingredients that have the same feel. However, the campaign might not do much for the already tarnished environmental reputation of a brand often accused of greenwashing.

As the constant churn of social media trends has people looking further into the past, retro aesthetics are facilitating the discovery of classic sports such as Pickleball. The Chinese social platform Xiaohongshu is generating interest in the sport, driven by influencers and 'urbancore' aesthetics.

Between colder winters and a desire for comfort and high-quality sportswear, Americans want activewear that’s functional, fashionable, and niche. Skiwear brand Matek checks all these boxes with its line of sleek performance wear that’s as ready for the slopes as it is for the streets.

The pandemic and climate change have shone a light on Americans’ fashion habits. Sustainability remains a key priority for consumers as they expect their clothes to last longer, be kind to the environment, and work harder for them. How are fashion brands evolving to cater to this new utility?