Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Durex has released a campaign in Israel for its Naturals Intimate Gels product that focuses on female pleasure in all its forms, encouraging women to explore through the visualisation of exploding tattoos. The ad aligns with the work Durex is doing to bring attention to the orgasm gap.

Gen Zers have been labelled 'puriteens' and assumed to be stuck in a sex recession. However, a deeper inspection of the phenomenon shows that they're engaging with intimacy in a more nuanced way – a warning to not fall into the trap of blanket statements that only provide shallow insights.

Diesel is embracing non-conformity in its designs by partnering with brands like Durex and LELO, tapping into Gen Z’s penchant for sex-positive messaging in a fun and subversive way. As fashion becomes a symbol of greater cultural consciousness, what can be learned from this nuanced approach?

In post-Roe v. Wade America, women are attempting to navigate the legality of abortions and are looking for support from outside the government. As people adjust to new realities around access, what long-term implications does this ruling have on women’s healthcare and reproductive rights?