The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

The novelty that initially surrounded ChatGPT and DALL-E is making way for a deeper curiosity around AI as people begin to realise how it may transform everything from online searches to the digital art world. For all of the concerns surrounding the technology, there’s no denying its potential to save time, deliver tailored recommendations, and help bring ideas to life.

The AI-powered Burnout Bot created by Cultiveit.io helps teams avoid exhaustion with behaviour-based nudges. Amid AI scepticism, there's an opportunity for brands to highlight the empathic qualities of the tech to show how it can positively boost human productivity instead of threatening it.

Celebrating the World Day of Social Justice, UNESCO, Bombay, and Racismo MX launched a campaign in Mexico challenging racism and AI bias. With public concern about AI growing as we become more code-dependent, this campaign invites people and brands to challenge structural racism.