In China, Gen Z are giving 'ugly cute' gifts during Valentine's Day, also known as Qixi Festival. With aesthetic fatigue growing and many looking to reject unrealistic social expectations, there are opportunities to offer quirky and unique products to connect with rule-defying gifters.

Amid a global uptick in digital-first subcultures that channel Y2K aesthetics, Chinese youth are embracing the ‘bad’ taste associated with older, rural, and working-class people in the country. Beyond simply serving as a form of self-expression, what’s behind this tacky nostalgia trip?

While D&I has become a hot topic in the Western corporate world, many companies are leaping into the unknown when applying related strategies in China, often leading to dire results and backlash. How do societal values and politics shape attitudes to diversity and inclusion in the country?

By leaning deeply into hyper-femininity and playfulness, the 2023 Barbie movie eschews traditional gender roles assigned to women. In combination with the rise of 'bimbocore' and the rejection of girlboss culture, this form of feminism elevates the female gaze in media and entertainment.