As costs rise for shoppers across America, many are making compromises, whether that’s by switching brands or avoiding certain items entirely. After diving into this behavior in our Sector Snapshot of Shopping, Canvas8 spoke to nine people to find out what sacrifices they’re making to cut costs.

In the US, inflation is impacting back-to-school shopping as average price increases of 15% force many parents to practice more cautious spending on supplies and clothes. People are looking for ways to relieve seasonal financial pressures by spreading costs and holding out for bargains.

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?

Amazon has launched a campaign encouraging parents to spend less on school supplies by taking advantage of its deals. As inflation squeezes pockets and anxieties concerning finances grow, people seek ways to relieve seasonal economic pressures by spreading costs and holding out for bargains.