Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

What is the state of brand loyalty during the cost of living crisis? How are people building resale into their purchasing habits? Who are the shoppers seeking cost-effective eco-buys? How are brands creating innovative IRL retail experiences to elevate purchasing journeys?

Despite people craving indulgence, rising inflation is forcing many to spend less on non-essentials. In response, Domino’s campaign informs customers they can now buy their same quality pizza for half the price, enabling people to enjoy comfort foods at more affordable prices during tough times.

The rising cost of living is seeing many Americans cut down on unnecessary spending. But at times of heightened stress, many also indulge in shopping as a form of escapism. So, how can social shopping platforms simultaneously help people limit their expenses and engage in retail therapy?

Experiment is filling the eco-conscious skincare gap with innovative products like its Avant Guard mask – aligning with Gen Z’s conscious consumption ideals. As younger cohorts shop with their values and demand planet-positive products, how can beauty brands adapt and push for positive change?