People are redefining status for themselves using a broad range of factors beyond solely economic ones. This new iteration of status is often based around increasingly niche and local signifiers, and status is becoming a mode of belonging and connection with like-minded people.

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

When picking out perfume or aftershave, people often opt for fragrances that help them communicate their values or let them experiment with their aesthetic identities. Having explored this behavior in our Beauty Sector Snapshot, Canvas8 spoke to eight Americans about their scent preferences.

L’Oreal has partnered with neurotech company EMOTIV to create a futuristic perfume consultation that's a first of its kind. Combining the power of science and AI, the tech provides precise fragrance recommendations based on a person’s mood and feelings. Is this the future of luxury perfumes?

Combining cutting-edge tech with state-of-the-art science and an entrepreneurial mindset, a new cohort of start-ups is offering an array of functional fragrances with the promise to revamp people’s wellbeing. How can brands tap into these shifting attitudes among consumers?

Major luxury brands reign over the global fragrance market, but in China, many scent shoppers are eschewing big names in favour of small-scale and home-grown perfumiers. Why exactly are they drawn to niche labels? And how can international brands adapt their strategies accordingly?