Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

How is wellness fatigue impacting attitudes towards new trends? What is the future of personalised health? How have savvy shopping habits raised expectations for brands? In this part of the 2024 Expert Outlook, we speak to three experts about how people are looking to simplify wellness practices.

Adderall shortages in the US have seen the FDA and DEA approve the use of video games as a form of digital therapeutics to help deal with ADHD. While video games improve concentration for many people with the disorder, it's a temporary solution that is not accessible to everyone.

To encourage Japanese shoppers to eat their greens, 7-Eleven has launched Veggie-Check, scanning customers' palms to analyse their vegetable intake. As healthtech becomes more commonplace, affordable, and accessible, there are growing privacy concerns over the price of convenience.

India’s wearable market is booming, boosted by increased awareness about health and fitness post-pandemic. Dominating the market in the country is boAt, a brand that has seen widespread popularity thanks to products designed specifically for an Indian audience at an affordable price.