Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

Shoppers are already figuring out how they can save money by cutting back and trading down on their usual brands – some to greater extremes than others. So, as consumers adjust to a new normal of elevated prices and tightened finances, how can brands support consumer confidence?

As part of a wider expansion strategy, French fast fashion retailer Naumy is opening stores in the nation’s largest cities. Dubbed the ‘French Primark’, it is catering to cost-conscious shoppers who are grappling with inflation by offering quality products at a discounted price.

The French government has announced a policy allowing people to claim back up to €25 from the cost of their clothing or shoe repairs. With sustainability often a lesser concern than affordability for consumers, the new policy tackles people’s biggest barrier to the circular economy.