We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

For people who are approaching retirement age with plans to dip into their pension pots, travel, and enjoy their lives, the cost of living crisis is a huge cause for concern. So how are people aged 50 and above thinking about retirement amid rising inflation and a concerning economic outlook?

A rise in childcare costs, gas and electricity prices, and food bills have left more families struggling than ever before. But what is the long-term impact of this cost of living crisis, and how can brands help families alleviate the pressure as they begin to tighten their belts?

With the cost of living crisis curtailing household spending, Canadians are rethinking their sustainable shopping habits. Rather than pay more for products labelled as sustainable, Canadians prefer to handle what they have with care, showing an opportunity to promote longevity and repair.

Research from card issuing platform Marqeta has found that high inflation and a slowing economy have pushed people to look for more credit options and seek better ways to manage their finances. Facing a downturn in their fortunes, people want to receive tangible, tailored support.