When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Panera has launched a ‘Roman Empire menu,’ riffing off a TikTok trend that has seen millions of users ask how often men think about the Roman Empire. As people hunt for entertainment and community online, the trend showcases how brands can stay afloat amidst quick trend cycles.

The humble pickle, often discarded from many a Big Mac, is taking over the snack world via a viral TikTok challenge. Not only does this highlight the adventurous nature of British snackers but also demonstrates the power of TikTok in shaping contemporary food trends both on and offline.

TikTok’s sway over people’s eating habits rises, and fast food brands have been living up to their names through quick releases of tailored menu items and viral dishes. Popeyes released its take on the online ‘Girl Dinner’ craze, giving itself relevancy and appeal among younger consumers.

McDonald's Grimace-themed milkshake has made waves online, with the #grimaceshake trend on TikTok transforming the happy purple character into something a little darker. Adopting a product into fan storytelling can effectively generate hype, whether or not it matches the brand's intentions.