Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

The Stella McCartney brand has become a green fashion pioneer that evolves in line with industry changes and prioritises material and production innovations. By creating a core ethos and identity around environmentally-friendly practices, it has become a go-to label for values-led fashionistas.

As ‘take, make, and waste’ approaches of linear consumption models come under scrutiny, people are changing their priorities from being responsible consumers to becoming responsible owners. What role can brands play in facilitating and leveraging this broader turn towards stewardship?

Woola offers a solution to plastic pollution and wool waste by converting leftover wool into eco-friendly packaging, winning it the 2023 LVMH Innovation Award in the Sustainability & Greentech category. With supply chains under scrutiny, brands are having to innovate to satisfy discerning shoppers.