Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Swiftogeddon is a club night devoted to playing Taylor Swift tracks, with Swifties attending in costume to complete the Eras Tour atmosphere as they bring digital fandom IRL. As fans seek ways to come together offline, how are personalised, hyper-specific experiences helping them build community?

English football is in crisis – passionate fans are feeling overlooked and cash-strapped clubs are seeking alternate revenue streams. Socios, a crypto-enabled app, is providing fans with the chance to participate in club decisions and could help to grow a global digital fanbase. But at what cost?

Fans are taking creation into their own hands, putting unique spins on their favorite movie characters and songs to create experimental, humorous, and cross-genre content. How will this impact the future of fandom culture from building communities to fostering parasocial relationships?

Five Nights at Freddy's is a horror movie based on a much-loved video game of the same name. As the movie world is flooded with authentic adaptations of video game favourites, it demonstrates the far-reaching power of a once-niche hobby and points towards to fluid future of Hollywood.