How is AI changing fandom culture?
REPORT
29 Aug 2023
How is AI changing fandom culture?

Fans are taking creation into their own hands, putting unique spins on their favorite movie characters and songs to create experimental, humorous, and cross-genre content. How will this impact the future of fandom culture from building communities to fostering parasocial relationships?

Catty Taylor and Leanne Elliot Young

Together, Catty Taylor and Elliot Young run the Insitute of Digital Fashion, a platform and manifesto to restructure how technology and digital are used together. Alongside strategy and innovations for major fashion brands, IoDF push for a more inclusive, sustainable, and diverse IRL x URL reality.

Amit Gupta

An entrepreneur and designer, Amit Gupta created Photojojo, blending photography, tech, and fun. He is now the founder of Sudowrite.com, an AI-powered creative writing tool.

Amelia Abraham

Over eight combined years as an editor at VICE, Refinery29 and Dazed, Amelia Abraham commissioned stories, managed teams, shaped branded campaigns and grew audiences. Abraham now works mainly as a freelance copywriter and brand consultant. Recent clients include Nike, Hinge, Royal Mail, Dr Martens, Lyst, and Matches Fashion. Having published two books on queer culture, Queer Intentions (Picador, 2019) and We Can Do Better Than This (Vintage, 2021), Abraham has talked about LGBTQ+ culture everywhere from Sky News to BBC Radio 4 to the Southbank Centre, and regularly delivers LGBTQ+ diversity and inclusion talks for brands.