Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

SKYN has launched ads that challenge social media censorship around sexual wellness products, tackling taboos around pleasure and sexuality. As people seek open dialogue around sex, brands have an important role to play in bridging education gaps and promoting sex-positive conversations.

Rising STI cases, limited access to contraception, and shifting attitudes toward sex among younger generations have led to a condom renaissance. So much so that luxury brands are offering custom styles, signaling a shift in sexual attitudes for Gen Z, in part fuelled by political tensions.

Diesel is embracing non-conformity in its designs by partnering with brands like Durex and LELO, tapping into Gen Z’s penchant for sex-positive messaging in a fun and subversive way. As fashion becomes a symbol of greater cultural consciousness, what can be learned from this nuanced approach?

From fashion campaigns and catwalks, to controversy sparking music videos, the aesthetics of kink are more visible than ever before, while apps like Feeld and Pure continue to boom among the sexually curious. How is the mainstreaming of kink, BDSM, and polyamory playing out?