Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Gen Zers are often described as the eco-conscious generation, but despite growing pushback against fast fashion brands, ecommerce giant, Asos, has remained resilient over the last year, bringing affordable fashion to a large proportion of young consumers.

Charity shops are having a renaissance with sustainably-minded and fast fashion-fatigued young consumers seeking an alternative shopping experience. So, what’s fuelling the charity shop boom? And what can retail brands learn from this decades-old practice of prosocial consumerism?

Where the second-hand clothing industry used to conjure up images of stale thrift stores and overpacked rails, it's now emerging as an on-trend and eco-conscious alternative. What can Vinted, an online marketplace where people buy and sell pre-loved clothing, teach us about the future of retail?

Climate anxieties are changing purchasing habits across sectors, as evidenced by a growing focus on textile waste among some fashionistas, who are exploring how they can limit their impact on the environment. Canvas8 spoke to eight Britons to discover what they value when buying new clothes.