Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The Open Source Afro Hair Library will expand access to 3D-modelled Black hairstyles to tackle the underrepresentation of realistic Black characters in video games and other animated projects. People not only want accurate virtual representation but an understanding of their culture and identities.

Research has found that the average gaming population skews more male and less racially diverse than the most recent US census in 2019. While gaming was a form of escapism for millions during the pandemic, it appears certain barriers to gaming continue to exist across US society.

As curated communities emerge that provide safe spaces for diverse gamers, Black Girl Gamers focuses on providing an inclusive experience for Black LGBTQ+ individuals and women. With gaming undergoing a shift in its consumer base, what do communities like this say about the future of the industry?

With gamers immersing themselves in long-form narratives and engaging with their preferred mediums more intensely, streaming platforms are making moves to win their attention. From film versions of favorite games to player-centric spin-offs, what entertainment strategies will have the most appeal?