We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Uber Health has launched a 'food as medicine' delivery service to support people in the US with medically-tailored meals. American consumers are increasingly turning to functional nutrition programs to take control of their health and find alternatives to over-the-counter medications.

Yough, a better-for-you dough brand, is launching a series of direct-to-consumer frozen pizzas – offering probiotic comfort food as a freezer staple for health-conscious eaters. Many are beginning to seek functional benefits from their daily options and are looking for budget-friendly health foods.

Gut health is the fastest-growing sector of the wellness industry, both in terms of customers and research. That’s led to brands like Symprove, a daily probiotic drink that promises to cultivate the gut and improve bacteria balance, becoming cult favourites among health-conscious consumers.

The COVID-19 pandemic has prompted many Britons to take a closer look at how dietary choices can help keep them feeling fit and healthy. Canvas8 spoke to nine people about the positive and negative attributes they look out for when buying food and their views on nutritional supplements.