Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

The mayor of London launches a campaign encouraging men to challenge and call out misogynistic behaviour among their friends. Using a gamified approach, the initiative shows how education around sexist habits is essential, helping curb harassment and violence against women.

Tens of thousands of women and non-binary people across Iceland participated in a one-day strike against ongoing issues of gender inequality in the country. While Iceland has achieved commendable progress around equality, wage gaps, leadership representation, and domestic work remain.

The ability to walk the streets without fear should be a fundamental right, yet the majority of women feel unsafe in public spaces after dark. WalkSafe allows users to take control of their personal safety by mapping safe routes home while keeping loved ones connected via automatic alerts.

Despite the numerous efforts to tackle inequalities and biases against women, we are a long way from gender equity in workplaces. Canvas8 spoke to Charlotte Moser and Professor Nyla Branscombe to understand the power of gender allyship in fostering equality within professional environments.