With the world in constant flux, people are using their possessions to ground themselves. However, as certain types of physical goods become less commonplace, many are reflecting on what’s still worth owning in a sharing-enabled world. The evolving nature of digital ownership means that people often feel lik...

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The COVID-19 crisis forced many Americans to reconsider their budgets and environmental impact, leading some to embrace the resale market – a penchant that looks set to outlive the pandemic for many Gen Yers. So, how can brands facilitate and reap the benefits of second-hand purchasing?

In the wake of the pandemic, engagement with sneaker culture has become a highly popular pastime among young Britons. Within this context, resale hub Kick Game utilises its in-store and online channels to authoritatively provide sneakerheads with a sense of community and insider status.

Sustainability is an increasingly important factor for many fashionistas when making purchases. Pangaia ReWear is making eco dressing easier than ever with its digital passports that allow frictionless peer-to-peer resale shopping experiences, combing sartorialism and sustainability.

Amid the cost of living crisis, some Gen Zers are turning to resale platforms to get their hands on iconic luxury brands, while others are turning to dupes. This indicates a yearning to be a part of the luxury community at an affordable price, avoiding fast fashion trends in the process.