Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The Indian snacking market is inundated with exciting new flavours as brands try to appeal to an experimental and health-conscious younger generation that also wants traditional, fried Indian snacks. Consumers in India also keep space in their budget for snacks despite inflationary pressures.

The Mexican region of Oaxaca has opened a Gastronomy School, which intends to develop a Traditional Gastronomy Center in Mexico and Latin America. The school demonstrates the increasing importance being placed on maintaining locality and traditions in food as people seek to decolonise menus.

Bombay Sweet Shop is transforming classic, time-honoured Indian sweets with a blend of nostalgia, heritage, and modern innovation. They curate ‘mithai’ (sweets) experiences and embrace the power of storytelling, providing a refreshing take on India’s beloved ‘mithai’ traditions.

The market for local culinary tastes is growing in South Africa as brands lean into locally targeted ads and influencers. Accurate reflections of local culture can give people the chance to taste traditional dishes, embrace local heritage, and form meaningful customer connections.