Signal21 Dec 2023
Huemn reinterprets Indian heritage through sexual liberation

Indian streetwear label Huemn has tapped seventh-generation perfumer Ola Originals to launch its debut fragrance, Pheromones. It’s speaking to people’s shifting attitudes toward sexual expression in a largely conservative culture by marrying sex positivity with an homage to Indian perfumery.

Huemn reinterprets Indian heritage through sexual liberation