In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Harris Reed, fashion’s gender-fluid breakout star whose celebrity-worn designs have earned him a cult following, is shaping the future of fashion with disruptive offerings catering to the LGBTQIA+ community. How are designers like Reed driving inclusivity and challenging industry standards?

From gender fluidity to body confidence, Gen Zers are shopping with luxury fashion brands that are more inclusive and represent their values. As this cohort shifts the way it engages with premium style, Dion Lee is staying relevant with forward-thinking and feel-good design.

Gen Z has more insight into celebrities’ lives – and wardrobes – than any previous cohort. Yet rather than seeking inspiration solely from the stars, many are getting tips directly from their stylists. What does the growing influence of these individuals reveal about Zers’ approach to fashion?

Yitty is doubling down on its inclusive ethos by expanding its offerings with a new collection of gender-neutral undergarments. As people seek clothing that better reflects their values, they want fashion brands to foreground diversity and explore evolving gender identities.