In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

In India, stigma, stereotypes, and social taboos have long prevented older generations from openly discussing issues around mental health. However, younger people in the country are tackling these issues head-on and striving for more open and honest discourse. How are they going about it?

Research has found that people in India still wait until the advanced stages of mental or emotional distress before seeking professional help. With low mental health awareness and societal stigma still prevalent, culturally sensitive care can help to destigmatise mental wellbeing across the region.

In India, Dove Men+Care's #ManEnoughToCare campaign empowers men to show their emotional side. As hyper-masculine narratives and messages resonate less with Indian men, more progressive views around mental health, beauty, personal care, and self-care become conventional.

Data suggests that Indian jobseekers care more about flexibility than salary, desiring the ability to work from home, set their hours, and take breaks as needed. The findings arrive as people redefine career pathways in India, changing what they are looking for in employment.