In the US and UK, there’s been a small but intentional growth of women who, through the sport of cycling, have tapped into a need for representation, education, and collaborative thinking. How has this helped to plug some of the cultural gaps that exist in 21st-century living?

As community and the outdoors play an increasingly important role in our lives, US-based, female-led and -founded Textured Waves is on a mission to include minority women in surfing. The group celebrates female surfers of color in an arena often dominated by White men.

African Americans experience unique challenges and risks when participating in activities like birdwatching or exploring certain nature pursuits. As such, events like Black Birders Week are emerging in response to demands for greater equity and support for maginalized groups in outdoor spaces.

Cotopaxi and Headspace are aiming to encourage people to re-discover the benefits of time outdoors. Brands attuned to people's reconnection with nature can provide solutions that thoughtfully blend tech with natural spaces, helping consumers decompress, recentre, and rediscover balance.