In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Stanley Onuorah, aka 'The Online Banker', is revolutionising Nigeria's financial landscape, skillfully dissecting complex banking practices with a blend of insights and humour. As traditional financial education channels decline, how is 'finfluencing' prompting a reexamination of modern finance?

Monzo’s 'year-in-review' feature– similar to Spotify Wrapped – has been met with mixed responses on social media as users are ‘outed’ for their spending habits. Response to the feature highlights the importance of balancing personalised data-driven experiences with user privacy and sensitivity.

Some Gen Zers are prioritizing shared financial values over physical attraction and religious beliefs in their romantic endeavors. Financial concerns, driven by the rising cost of living, are influencing their approach to love and causing them to adopt long-term planning in terms of finances.

Shoppers are already figuring out how they can save money by cutting back and trading down on their usual brands – some to greater extremes than others. So, as consumers adjust to a new normal of elevated prices and tightened finances, how can brands support consumer confidence?