When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?

Amid a post-pandemic loneliness epidemic, more and more older people are looking to find love, both IRL and on dating apps. Older adults, especially those with children or previous marriages, have different needs than their younger dating counterparts. How can brands cater to these needs?

Driverless on-demand vehicles have been launched in Arizona, specifically aiming to help older people gain better access to public transport. With many people relying on these modes of transit in later life, driverless options could ease pressures on already-struggling infrastructure.

With many shops shut due to the pandemic-induced financial downturn, developers have come up with a way to use these vacant spaces. They’re turning them into retirement homes for over-65s, creating opportunities for brands to cater to older people as more may move into city centres.