As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A survey has found that as Americans get older they feel less prepared for retirement, regretting having not saved enough money. Gen Zers and Yers are also feeling unprepared, signaling opportunities to better educate people on how they can take stock for their retirement years.

The number of Canadians planning to contribute to their retirement savings is on the rise, largely due to the intentions of young people. Data suggests that Gen Zers are responding to the ongoing economic crisis and planning for their futures, nodding to a more mindful approach to finances.

Financial literacy is an important precursor for good financial health in adult life, but money remains a difficult subject to broach for many families. Fintech start-up Goalsetter is aiming to tackle this problem, providing an engaging and educational money-saving platform for young people.

Societal shifts surrounding major life milestones have affected the housing market and it’s impacting all generations – from Gen Z to Boomers. And with many over-60s joining ‘Generation Rent’, what can brands and businesses do to accommodate an ageing population at home?