As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Favela Orgânica is challenging the status quo in Brazil's marginalised communities, using nutrition education and sustainable practices to combat food waste and promote healthy living. Local initiatives like this are emerging as agents of change in a nation afflicted by escalating food insecurity.

Driven by a desire for farm-to-table foods and hands-on activities, the demand for allotments is impacting the way people eat and drink. Although urban environments don’t leave much space for growing food, Roots Allotments is addressing the challenge of land access and allotment growing head-on.

Armani Group has announced it will support regenerative cotton farming as an eco-friendly alternative to industrially grown cotton. As more luxury brands amp up eco-efforts across their supply chains, people are becoming increasingly adept at spotting more insidious forms of greenwashing.

M&'S's ‘Farm for the Future’ programme supports livestock farmers in decarbonising and maximising wildlife and habitat creation. As values-led consumers become sceptical of greenwashing, companies are having to show commitment to tangible green practices and social responsibility.