Lululemon has released its first products made from plant-based nylon, replacing the petroleum in some items with eco-friendly ingredients that have the same feel. However, the campaign might not do much for the already tarnished environmental reputation of a brand often accused of greenwashing.

Gucci is launching what it calls a 'circular hub' in Italy, which aims to promote circularity in the luxury fashion sector. As people become increasingly weary of greenwashing and demand greater transparency, they're pushing brands to walk the talk and demonstrate tangible impact.