Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Bleeding-edge tools are turning hyper-realistic ads into the new darling of the advertisement industry. With brands fast embracing it in their comms, CGI ads are being hailed as the future of marketing. Whether true or not, what matters, for now, is that GCI ads are mesmerising consumers.

Gaming’s cultural clout is pushing ad agencies to explore virtual worlds in the hope of reaching audiences they’re struggling to meet elsewhere. But with players often hostile to any perceived attempts to market to them in-game, how can brands connect with them without ‘diluting’ their experience?

In May 2021, social media and camera company Snap announced the release of its latest product, Spectacles 4 – a move that reaffirms its commitment to making the AR experience more seamless and intuitive, ultimately enabling the virtual world to better merge with the physical.

AR filters on social media have become the most widespread form of AR technology, and are being primarily used by Gen Zers getting creative with their appearance and identities. What can the use of these filters tell us about how technology changes the ways we form identities and relate to others?