As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Merchant Gourmet is encouraging consumers to take pride in the convenience of their microwave-ready, good-for-you plant products. As time-poor Britons look for ways to eat healthier without sacrificing convenience, this ad encourages consumers to lean into quick and easy plant-based alternatives.

According to industry experts, increased snacking behaviors are driving sales of produce as people turn to fresh fruit and veg for healthy, snackable items. Time-poor eaters are snacking more and looking for ready-to-eat options that offer healthy alternatives to conventional quick bites.