We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Britons are on the hunt for healthy meals that are quick and easy but don't contain additives and ultra-processed ingredients. Amid the cost of living crisis, people are struggling with finances while also being time-poor – signalling a need for a shift to healthyandaffordable ready meals.

Amid busy schedules and persistent inflation, Britons are embracing treat culture for indulgence. Yet they’re still conscious about their snack choices as they seek a more flexible approach to nutrition. Canvas8 spoke to eight Britons to explore how the culture around snacks and meals is shifting.

South Korea is significantly shifting towards sustainable consumption and plant-based food options, driven by awareness of climate change, animal welfare, and health. Gen Y and Z are leading this trend, seeking healthier, planet-friendly alternatives. How can brands cater to this growing demand?

Yough, a better-for-you dough brand, is launching a series of direct-to-consumer frozen pizzas – offering probiotic comfort food as a freezer staple for health-conscious eaters. Many are beginning to seek functional benefits from their daily options and are looking for budget-friendly health foods.