In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

KFC has tapped into rising interest in Buddhism among China's youth with a coffee launch and partnership with a sacred site. Amid high levels of unemployment and a turbulent post-pandemic economy, young people are driving interest in religious locations in search of supportive spirituality.

Starbucks has debuted its Intenso Collection in China, which doubles down on strength and comes in an elevated cup design. As China's interest in coffee grows, caffeine drinkers are looking for niche, strong, and culturally aligned coffee offerings, as well as a focus on premium products.

In collaboration with local brands, luxury ‘baijiu’ (clear Chinese liquor)brand Moutai delivers novelty and surprise with baijiulatte and baijiuchocolate – a hit in online resale. This effort reintroduces the ‘old man liquor’ to younger generations and the burgeoning market of Chinese coffee.

Chinese coffee lovers are overhauling Euro-centric norms around the drink with innovative recipes that draw on the country's traditional culture. While global chains still dominate the domestic market, home-grown brands are embracing hyper-local elements to provide robust competition.