Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Health and wellness retailer Holland & Barrett has made a significant investment of £2 million as part of an inclusive menopause support campaign. Tagged ‘Every Menopause Matters’, the move emphasises the company's ongoing commitment to addressing the needs of its diverse customer base.

As new communities flourish around shared experiences of previous taboo topics, culture is moving fast to destigmatize narratives around menopause. As women look to brands to offer more supportive and playful solutions, what can businesses do to avoid ‘menowashing’ narratives?

An increasing number of people feel unsupported when experiencing menopause in the workplace, with some losing confidence and even resigning. As such, digital coaching company EZRA is stepping in to help employers develop effective policies and support individuals through their menopause journeys.

Menopause retreats are becoming an increasingly common practice as women look for spaces that support them at all their life stages. Their growing popularity could signal a need for employers and brands to provide better support that helps ease symptoms, improve representation, and tackle stigmas.