The conventional roster of life milestones is under review. Having kids in your 30s is no longer a given, if kids are part of the plan at all. Career progression is non-linear. Older Adults are finding new forms of independence. And Gen Z are embracing a more fluid definition of home.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

With a growing number of women wanting to know how to navigate one of the most challenging times of their lives, influential menopause advocates are increasingly vocal and frank. How can organisations help menopausal women optimise their health and get the most out of life?

Menopause has long been shrouded in stigma and a lack of understanding. But as the beauty industry moves away from a one-size-fits-all approach, Avon is launching adapt Sync, a line of three skincare products designed to address the hormonal changes experienced by perimenopausal women.

Reporting struggles with everything from concentration to upholding quality of work, a survey has found an overwhelming majority of working women in the UK feel their experience of the menopause has significantly impacted the longevity and quality of their careers.

Around 6,000 women in the US reach menopause every day, but many still lack access to products to treat related symptoms. Enter Womaness, which has partnered with Ulta, the largest beauty retailer in the US, to make it easier to find relief while addressing the pervading silence around menopause.