Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

The Gender Pay Gap app went viral for exposing brands whose actions failed to align with their policies during International Women’s Month. The incident highlighted Gen Z's fearless approach to exposing performative allyship on social media and their demand for tangible support.

Research from USC Annenberg has shed light on a regression in the representation of women in Hollywood’s top-grossing movies. With DE&I practices under increased scrutiny, there’s an opportunity for brands to reassure people of their commitment to positive social change.

Car culture is often stereotyped as a man's world, but new, tight-knit communities hope to change that. Garage Girls is making space for female car enthusiasts to come together and share their passion for cars in a safe space, showing a shift in the way drivers are represented.

Brands are still leaning on lazy sexist clichés that should have been left in the noughties but women are no longer wanting to be overlooked, nor pandered to. With many people seeing gender roles and binary labels as outdated, how can brands innovate to appeal without appearing tokenistic?