Marcus Collins is a clinical marketing professor at the Ross School of Business, University of Michigan, where he studies cultural contagion and meaning-making. Collins has been acknowledged for his strategic and creative contributions: American Advertising Federation’s Advertising Hall of Achievement, Ad Age’s 40 Under 40 recipient, and Crain’s Business 40 Under 40 recipient. His first book For the Culture (2023) became an instant best seller. He has been featured on MSNBC, CNBC, Cheddar News, and dozens of other TV stations across the country.

Isabelle Gormezano-Marks is the marketing director at East London Liquor Company and has been on the Drinks Community’s Steering Committee for over three years. She offers a range of expertise across emerging brands, drinks innovation, and hospitality. Her experience in no- and low-alcohol and new-world whiskies brings useful insight into what’s next for the industry.

Megan Carnegie is a journalist and editor. She has written for Courier, Time Out, Guardian Weekend, Creative Review, The Telegraph, Evening Standard, and more. Outside of work, she can be found reading, running, and killing off her houseplants.