Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People expect products and services that feel made for them

Personal Worlds

The need-it-now mentality has become the norm

Compulsive Convenience

United Kingdom

Apps and software

Education

Spotify UK is experimenting with video-based educational courses. The move aims to broaden the reach of course providers and target users based on their listening habits. The once audio-only platform is expanding into multiple media categories, enabling users to streamline their online experience. 