Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Seeking to court Gen Zers and tap their desire for authentic social ads, ESPN is launching a Creator Network in October 2022. The first iteration will see ten creators on its roster – with a focus on TikTok – to freshen up sports advertising for a cohort tired of traditional forms of marketing.

responseSpotify has debuted Song Psychic, a program that offers listeners songs and playlists in response to questions users ask about their lives. In an era of increasing algorithmic anxiety, people are looking for novel ways to get content recommendations tailored to their personalities.